Events: Canucks Fan Zone - Engaging Fans and Building Online Communities in the Social Media Space

June 25, 2009 3:00 pm
The Lamplighter in Gastown, 92 Water Street, Vancouver

In partnership with New Media BC, the Anton Sledgehammer Creative Agency will present a case-study on the Canucks Fan Zone, a user-generated editorial and fan media web portal followed by a good old fashion networking mixer.

Bruce Warren and Jamie Ollivier, the Creative Directors of Anton Sledgehammer, http://www.antonsledgehammer.com will walk the audience through the process and experience of building a global community focused on the Vancouver Canucks.

The Vancouver Canucks are one of the top professional sports teams leveraging digital media and have one of the greatest reputations for harnessing the power of social media to connect a brand and company to its fans and customers.

From the genesis of the concept to implementation, the case-study will explore the issues and challenges associated with this kind of community-building. Bruce and Jamie will explain how they worked with their client to create a world-class 100% User-Generated Content News & Media Portal: "Your Alternative Canucks News Source."

In addition, the case-study will include Fan Zone contributors, bloggers and podcasters who will share their experiences as "Citizen Journalists."

The session will conclude with a Q & A, prize giveaways from EA sports and the Canucks, followed by some good old fashioned social networking with drinks and appy's (First drink and appetizers are included).

Presenters/appearances:
-Bruce Warren & Jamie Ollivier: Anton Sledgehammer Creative Agency
-Paul Dal Monte: Marketing & Brand Manager for Vancouver Canucks
-Miss 604/Rebecca Bolwitt: Canucks Fan Zone blogger & local "Blogosphere personality"
-Dave Olsen: Canucks Fan Zone Blogger
-Richard Loat: Canucks Fan Zone Blogger & Admin for Vancouver Canucks Facebook application (with 180,000 members)

Agenda
3:00pm-3:30pm Registration & Networking
3:30pm – video reel, greatest Canuck moments of the 2008/2009 season
- a message from Sponsors/contributors
3:40pm – Presentation starts
(approximately) 4:15pm - Presentation ends

Networking Mixer to follow, all at the newly renovated Lamplighter in Gastown, http://www.thelamplighter.ca part of Donnelly Hospitality Management http://www.dhmbars.ca

** New Media BC is offering 1 Free complimentary registration when you sign-up 4 or more to attend. Buy 3 get 1 FREE !

This is a great excuse to get together with your co-workers to spend some time together to explore social media and predict what the future holds. If you want to take advantage of this special offer please email: benefits@newmediabc.com

** Also, the top 2 companies who register the biggest entourage will each have the opportunity to pitch their company, product and services for 60 seconds each.

All new media sectors and companies can take away some great information from this session and apply it to their business, as well as the advantage of meeting new professionals in the industry.

Last Minute attendees please pay cash at the door

Event Details

Date

June 25, 2009

Time

3:00 pm

Location

The Lamplighter in Gastown, 92 Water Street, Vancouver

Organized By

New Media BC & Anton Sledgehammer Creative

For more info

info@newmediabc.com