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Events: It's time to go mobile - Mobile Marketing for Media Buyers and Agencies

June 9, 2009 1:00 pm
Centre for Digital Media, 577 Great Northern Way, Vancouver

• Learn ways to incorporate mobile marketing across your media mix to drive real results for your clients

• Discover a product that enables agencies and media buyers to "GO MOBILE" instantly

• Take advantage of a market expected to grow from $2 Billion to $12 Billion inside of 5 years

Fragmentation of media is the new challenge for media planners and buyers—on top of the growing number of cable channels and publisher web sites, social networks, here comes mobile with its own ecosystem and quirks. While it is its own channel, mobile should not be viewed as standalone, nor as an experiment in a sandbox. Rather, Mobile is a crucial part of an integrated campaign and integrated buy.

Mobile users represent the largest group of media users on the planet. It is the single tool that unifies digital and traditional media, and enables the target consumer to opt-in and interact with a brand from anywhere in the real world. There are more mobile users than Internet and TV combined. Yet, less than 0.05% of global marketing spend is directed at trying to reach consumers on their mobile phones. What's more surprising is that brands that have conducted mobile marketing campaigns have proven to deliver spectacular results, significantly outperforming any form of traditional media.

So, why not harness the power of mobile marketing?


Last minute registration can be made here!
http://www.newmediabc.com/events_order.php?event=199


Agenda:
1:00-1:15pm: Refreshments and Networking
1:15-1:45: Gary Roshak Keynote
1:45-2:30: Tagga Agency Platform

Event Details

Date
June 9, 2009
Time
1:00 pm
Location
Centre for Digital Media, 577 Great Northern Way, Vancouver
Organized By
Tagga Media & New Media BC
For more info
info@newmediabc.com
Download
090609-NewMedia.pdf

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