Events: Analytics for PPC Management: Benchmarking & Tools

October 25, 2008 9:30 am
Main Classroom, Centre for Digital Media, Great Northern Way Campus, 577 Great Northern Way, Vancouver

During this session on Analytics, we will go over the basics of PPC Management from an analytics point of view including cost per click benchmarking, user engagement metrics, conversion tracking, URL tracking for numerous traffic sources, reporting and more for Google Analytics. We will also present how the use of the Acquisio Search tool and its numerous components can significantly improve the quality of measurement, management & reporting for any Pay per click advertising program. Case studies will be presented.
Saturday, October 25, 9:30am - 12:30pm
Alexandre Brabant, e-marketing 101 and members of acquisio.com http://www.emarketing101.ca http://www.acquisio.com

Event Details

Date

October 25, 2008

Time

9:30 am

Location

Main Classroom, Centre for Digital Media, Great Northern Way Campus, 577 Great Northern Way, Vancouver

Organized By

Centre for Digital Media @ Great Northern Way Campus

For more info

megan@megancole.org