Events: Web Impact: Master Your Domain - Full workshop - Association Member Rate

October 24, 2008 – October 26, 2008 05:00 pm
Centre for Digital Media, Great Northern Way Campus, 577 Great Northern Way, Vancouver

The Centre for Digital Media at Great Northern Way Campus, in collaboration with local industry leaders, is offering a Professional Web Marketing Workshop in Vancouver, "Web Impact: Master Your Domain".

http://mdm.gnwc.ca/webimpact

Experts in Advertising, User Experience and Design, Analytics and Social Media will instruct individuals and businesses on the fundamentals of online promotion, marketing and advertising. Participants will learn how to harness the power of Search Engine Optimization, Google Analytics, Facebook, and a variety of Page Ranking and Web Analysis tools to help optimize and drive traffic to their websites.

This is the first in a series of hands-on Continuing Education courses to be offered at the Centre for Digital Media, home of the successful Masters of Digital Media Program. Register early for this intensive and intimate workshop as space is limited.

For Whom?

This program is designed for individuals, small business and large companies with an intermediate understanding of Internet technologies and their capacity. If you are looking to build an effective online marketing strategy, understand how to implement it and find best ways to take advantage of online tools to improve and maximize brands and businesses online, this is definitely for you.

What You Will Take Away?

This unique intensive program offers you with the practical knowledge needed to help increase your online presence and drive traffic to your business. The four carefully crafted sessions will enable you to achieve effective and measurable results, it will improve your overall online marketing strategy as well as provide you with valuable knowledge for your company, colleagues and clients.

Sessions and Speakers:

"The Foundation: Optimizing Customer Experience in Digital Media"

The Foundation: Optimizing Customer Experience in Digital Media workshop sets the stage for this three-day learning experience. It provides an overview of the key e-marketing tools available to craft a holistic online consumer brand strategy. This session will help you build an action plan for increasing value through various digital touch points. The ensuing workshops on Saturday and Sunday will further drill down into critical areas — SEO/SEM, user experience design and social media.
Friday, October 24, 5:30pm - 8:30pm
Amber Bezahler and Marty Yaskowich, DDB Tribal Canada http://www.tribalddb.ca
Tribal DDB is providing snacks and refreshments for this session.

"Analytics for PPC Management: Benchmarking & Tools"

During this session on Analytics, we will go over the basics of PPC Management from an analytics point of view including cost per click benchmarking, user engagement metrics, conversion tracking, URL tracking for numerous traffic sources, reporting and more for Google Analytics. We will also present how the use of the Acquisio Search tool and its numerous components can significantly improve the quality of measurement, management & reporting for any Pay per click advertising program. Case studies will be presented.
Saturday, October 25, 9:30am - 12:30pm
Alexandre Brabant, e-marketing 101 and members of acquisio.com http://www.emarketing101.ca http://www.acquisio.com

"Customer Experience & Design"

‘Create a good customer experience’ – a simple rule that has yielded tremendous business results for brands like Google, Apple, and others. Easy to talk about (which we will do in this session), hard to do (which is our job in real life). We’ll share the basics, the wildly disparate applications thereof, and introduce some of the evolutionary pressures that are shaping the way we’ll think about this in the not-too-distant future.
Saturday, October 25, 1:30pm - 4:30pm
Oonie Chase and Michael Smit, Blast Radius http://www.blastradius.com

"The Social Web"

Digg, Del.icio.us, RSS, Twitter, StumbleUpon...the list of emerging Web 2.0 or "social media" tools is ever-lengthening. What are they? How do they work? How are people using them? The world of social media and user-generated content changes on a month-to-month basis. It's critical for marketers and content creators to keep abreast of what's new, what's dead and what matters.

This workshop will introduce attendees to the latest social media channels, and demonstrate how they can be used in their marketing activities. The session will feature plenty of real-world examples and hands-on training, and attendees will leave with tactics they can immediately apply to their marketing challenges.

Darren is a writer, marketer and technologist. He's spent the last decade working for software companies in Canada and Europe. He regularly speaks about marketing and Web 2.0 at events like Les Blogs, Blog Business Summit and Northern Voice and for associations like the STC, HTCE and eBusiness Connection. Before starting Capulet, he spent two years in Dublin, Ireland as a technology evangelist for Cape Clear Software. Previously, Darren was Manager of Technical Communication at MPS, and has consulted for EA Sports, Radical Entertainment and sundry start-ups in Canada and Ireland. Darren maintains a personal weblog at http://www.darrenbarefoot.com, and you can read the Wikipedia article about Darren.
Sunday, October 26, 10:30am - 1:30pm
Darren Barefoot, Capulet Communications

http://mdm.gnwc.ca/webimpact

Fees:
Full Workshop: $595 (includes networking catered lunch on Saturday)
Individual Session: $185 each session (Individual sessions available Oct 17th, 2008)
Member Pricing: Association Members receive 10% off full price

* Limited Space
* Bring Your Own Laptop

Contact: Megan Cole at megan@megancole.org or 604-809-9967 for further information or assistance.

Event Details

Date

October 24, 2008 – October 26, 2008

Time

05:00 pm

Location

Centre for Digital Media, Great Northern Way Campus, 577 Great Northern Way, Vancouver